About Us

Cross Rifle Clothing Co. was built on grit, discipline, and the mindset forged through service. Founded by husband-and-wife team Paul and Holly Malakar—both military veterans—our brand represents more than just apparel—it’s a lifestyle. What started as a vision between brothers in arms has grown into a family-driven company rooted in loyalty and purpose.

Alongside us is Mitchell—Army veteran, close friend, and the creative force behind our designs. What we build isn’t outsourced—it comes from shared experiences, trust, and the same standards we lived by in uniform. We are proud to be veteran-owned and operated, with every piece of apparel designed and printed in Texas. That means quality, accountability, and pride in everything that carries our name. We create gear for those who refuse to be average—those who push limits, carry responsibility, and live with intent long after the uniform comes off.

Every piece we design reflects the warrior mindset—on the battlefield, in the gym, and at home with family. But this brand is about more than what you wear—it’s about what you stand for.

As we grow, our goal is to give back to the veteran community that shaped us. Supporting those who have served isn’t a marketing angle—it’s a responsibility we carry forward. This isn’t just clothing. This is identity. This is discipline. This is Cross Rifle.